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Victorian Budget 21/22

Supporting our tourism sector

The Victorian Government is supporting Victoria’s tourism industry to bounce back after a year of bushfires and pandemic.

Woman and man in Hosier Lane

That includes a dedicated investment in our state’s tourism sector, with $160 million in funding – building on our investments to bring more people into the heart of our city with the Melbourne Dining Experiences scheme.

This package of support will highlight Victoria’s strengths as a visitor destination and rebuild the Victorian visitor economy brand.

Attracting business events to our state

Before the pandemic, Victoria attracted a steady flow of business visitors, supporting local jobs in tourism, hospitality and other industries.

This Budget will help strengthen Victoria's reputation as the nation's leading business destination, with a $43 million Business Events Program to attract a strong pipeline of business events to our state.

Growing Victoria's distillery industry

A new $10 million distillery door grant scheme will continue to grow Victoria's distillery industry, supporting jobs and the visitor economy.

Support new Visitor Economy Partnerships

A further $8.9 million will support our new Visitor Economy Partnerships, driving more tourists to our regional communities.

Additional funding will also support new marketing and engagement activities, attracting more visitors and supporting local jobs.

Media release

Driving Recovery Through Industry, Tourism And Sport

Reviewed 20 May 2021

Priorities

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